出口外贸人写开发信是每日必需日常工作中，实际上因为我不太喜欢称作工作中，由于把开发信当做自身的日常步骤来写，就想吃饭睡觉，才会看起来不那样累，再加上工作中两字，就在所难免变为埋怨的托词了。连Andy高手都每日不亢不卑地写开发设计，大家有什么借口不写呢？！
大家的开发信的一般格式；
To：Mr. XXXX, Purchasing Manager,(just for your reference )
IBM( company name)
Add: (mailing address)
Tel: (don’t tell me you don’t know your prospect’s tell if you are a sales)
Fax: (ditto)
Mobile: (ditto)
Others: (ditto)
Dear Sir,
Sub: XXX Qualified Manufacturer and Reliable Business Partner
下面便是开发信文章正文；
Thanks and with best regards
Your signature
Position：
COmpany：
Tel：
Fax：
Web：
这也是较为靠谱标准的一个格式，实际上这类格式也是较为能让客户一目了然的，开发信无非便是要造成客户的共鸣点，把自己需要表述的事物表述清晰就可以了，不必太多提升无所畏惧的装饰，这也是非常避讳的。
格式讲完大家来讲下开发信的标准，开发信跟咱们人一样，也是有标准的，唯有你用心写开发信，客户才会感受到来自于你的重视，敷衍了事的开发信客户一眼就看得出来，乃至看不容易看，那麼你这封开发信就没有意义了~
七大标准：
一、Courtesy 文明礼貌
语言表达要彬彬有礼且谦逊，立即地复信也是彬彬有礼的主要表现。
比如：
We have
received with many thanks your letter of 20 May, and we take the pleasure of
sending you our latest catalog. We wish to draw your attention to a special
offer which we have made in it.
You will be particularly interested in
a special offer on page 5 of the latest catalog enclosed, which you requested in
your letter of 20 May.
二、Consideration
理解
寄信时要随处从别人的视角去考虑到有哪些要求，而不是从自己考虑，语调上更重视另一方。
比如：
“You
earn 2 percent discount when you pay cash. We will send you the brochure next
month. ”就比 “We allow 2 percent discount for cash payment. We won't be able to
send you the brochure this month.” 好些。
三、Completeness
详细
一封商业信函应概述了各类必不可少的事宜，如邀请函应表明時间、地址等，确忌寄出去模棱两可的信函。
四、Clarity
清晰
含意表述确立，要留意：
(一)防止措辞不正确：
比如：As to the steamers
sailing from Hong Kong to San Francisco, we have bimonthly direct
services.
这里bimonthly有分歧：能够 是twice a month 或是once two
month.故读义者就疑惑了，能够 改变为：
1.We have two direct sailings every month from
Hong Kong to San Francisco.
2.We have semimonthly direct sailing from
Hong Kong to San Francisco.
3.We have a direct sailing from Hong Kong
to San Francisco.
(二)留意词句存放的具体位置：
比如：
1. We shall be
able to supply 10 cases of the item only.
2. We shall be able to supply
10 cases only of the
item.
前面一种则有二种产品之上的含意。
(三)留意句子的结构：
比如：
1.We
sent you 5 samples yesterday of the goods which you requested in your letter of
May 20 by air.
2.We sent you, by air, 5 samples of the goods which you
requested in your letter of May 20.
五、Conciseness
简约
(一)防止啰啰嗦嗦：
比如：
1.We wish to acknowledge receipt of
your letter...可变为：We appreciate your letter...
2.Enclosed herewith
please find two copies of...可改成: We enclose two copies
of...
(二)防止多余的相同：
(三)短句子、英语单词的应用：
Enclosed
herewith----->enclosed
at this time----->now
due to the
fact that----->because
a draft in the amount of $1000----->a
draft for $1000
六、Concreteness 实际
直截了当地强调商品的优点，
七、Correctness 恰当
对于商品描述恰当是毫无疑问的，不必疏漏层出不穷。