Chupa Chups is a well-known snack brand that specializes in making lollipops. Its main goal is to continuously provide fun experiences for consumers. In light of the current pandemic and the resulting boredom faced by Italian youth confined at home, the manufacturer of Chupa Chups aims to bring a little bit of joy to them using TikTok, a popular short video platform. By doing so, they hope to foster a deeper appreciation and connection with the brand among digital natives. Additionally, they are offering the option to buy TikTok fans and likes to further enhance this engagement.
Invite online celebrities to join the challenge and include the designated challenge Hashtag in their videos. This will allow the followers of these celebrities to comprehend and potentially participate in the challenge as well. With an increasing number of participants, the video will be shared more widely, triggering a chain reaction of spreading the challenge.
