According to the data, in May 2020, the number of downloads of tiktok in the global app store and Google play reached 119 million times, becoming the largest non Game App in the world, double that of the same period last year. India accounted for 20% of the total downloads, making it the largest market for tiktok downloads; The United States accounted for 9.3%, ranking second.
与此同时,TikTok的5月总营收超过9570万美元(约合人民币6.8亿),是去年5月的10.6倍,蝉联全球移动应用收入榜冠军。其中,约89%的收入来自中欧;其次是美国和土耳其,贡献收入分别为6.2%和1.2%。TikTok在今年4月份以7800万美元的收入名列 ,3月及2月均位列第三。
At the same time, tiktok's total revenue in May exceeded 95.7 million US dollars (about 680 million yuan), 10.6 times that of last May, and won the top of the global mobile application revenue list. About 89% of the revenue comes from central Europe; The United States and Turkey contributed 6.2% and 1.2% respectively. Tiktok ranked first in April with $78 million in revenue, and third in March and February.
YouTube以7840万美元的名列收入榜单第二,较去年同期增长77.3%。
海外营销,是否需要选择TikTok这样的新平台?
尽管整个社交媒体仍然相对较新,但并不妨碍人们被很多更新的平台所吸引,无论是TikTok、Vine、Boomerang、Snapchat。很多营销人或是企业都在问,社交媒体的下一步是什么?应不应该开始使用TikTok这样的新平台来进行营销推广呢?
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FB宣布10亿美元收购脑机初创公司CTRL-labs
CTRL-labs是一家总部位于纽约的从事脑机接口研发的初创公司,目前该公司已经研发出的产品为可以佩戴在手腕上的类似手表的传感器,该传感能够接收肌肉神经信号,并传输该信号并实现对机器设备的控制,在被Facebook收购前,已经获得包括谷歌风投(谷歌旗下风投部门)、亚马逊Alexa基金等在内的6700万美元投资。
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