TikTok是一个跟美国粉丝能够高度沟通和认同的社媒阵地，可以借助它找到一些真正的粉丝来做测评，只要做好产品短视频内容，TikTok平台会推荐相对精准的粉丝群体，但是很多Amzon卖家运营能够做好选品这件事，但不一定能够做好粉丝喜欢看的短视频内容，甚至许多运营连国内抖音都不刷的，短视频对于Amzon运营而言是一个新的领域，需要时间去学习和接受。

Tiktok is a social media position that can highly communicate and identify with American fans. We can use it to find some real fans for evaluation. As long as we do a good job in short video content of products, tiktok platform will recommend relatively accurate fan groups. However, many Amazon sellers can do a good job in selecting products, but they may not be able to do a good job in short video content that fans like to watch, Even many operations do not even tiktok in China. Short video is a new field for Amzon operation, and it takes time to learn and accept.

其二，Amazon平台对外部流量来源并不关心，无论你是做广告投放还是社媒引流到Amazon商品listing页面，Amazon官方真正想看的是你引流与转化的比例效果，比如你引流了100个人去到你的商品页面，最终成交的只有寥寥数个，那么反而商品的权重会下降，Amazon平台会判断你的商品会不好，影响平台的抽成，所以Amazon卖家运营需要的是精准的流量，说白了就是你的内容是否可以大大的刺激粉丝的购买欲。（能够带货的内容才是运营们想要的）。